Store Lighting Skills For Clothing Display

In-store lighting plays just as important a role in the store as color. It can enhance the display effect and create a store atmosphere, thus creating a pleasant and comfortable shopping environment.

In the whole store, lighting design has the effect of finishing touch, it is like a palette, can produce a variety of different tones, and like a Wuwei bottle, can prepare different tastes, therefore, clever lighting design, can improve the value of goods, strengthen the customer’s purchase intention, so that the effect of visual marketing to achieve the best state.

Purpose of Lighting in Shopping Malls

The lighting design of commodity display makes commodities more attractive with the help of lighting. For customers, lighting plays a guiding role. That is to say, the purpose of lighting in shopping malls can be divided into two aspects: one is for goods, the other is for customers.

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For commodities, the main purposes of lighting are:

Enhance the color and texture of the commodity: the light irradiation, such as warm light shining on the warm tone of the commodity, can enhance the color effect of the commodity, the light reflected through the glassware or glossy articles, more exquisite and noble;

Emphasis on commodity characteristics: carefully designed projective beams to separate the commodity from the background, thus creating a sense of space; In addition, color light is expressive, it can set off to create a special atmosphere, so that the connotation of the goods can be interpreted, to achieve the ultimate purpose of display.

For customers, the purpose of lighting is to:

Attract the attention of customers: when the goods can not be highlighted from the surrounding environment, the light can play its role, such as: the use of brightness, tone contrast, can make the customer’s attention on the specific goods, so as to achieve the role of visual guidance;

Improve the affinity of goods: through the color light irradiation, goods will produce a soft, warm feeling, so that customers get a sense of psychological euphoria, and then produce good feelings for goods, so that the desire to buy.

1. Proper lighting

The characteristics of the commodity are different, the way of lighting should also be changed, so as to achieve targeted lighting modeling. Commonly used lighting methods mainly include the following:

Direct and semi-direct lighting

Direct light intensity, high efficiency, easy to form obvious shadow, therefore, strong contrast, is a dynamic lighting way, the best effect on glossy goods.

Semi-indirect and indirect lighting

Lighting efficiency is low, but the light is soft, small contrast, can be used to create light, soothing or hazy, gentle mood, suitable for elegant goods or underwear goods.

2. Light sources with different color gamut

Different light sources have different color temperatures, such as: incandescent lamp for warm light, suitable for warm color products; Fluorescent lamps are cold light, which can make white and cool goods more personalized. Therefore, the use of different lamps, through artificial adjustment, can create different atmosphere, make it appear cool or warm.

3. Lighting design principles

The outstanding visual effect of commodities lies in the simple and effective lighting means. The selection of lighting equipment should take into account the principle of lighting effect and energy saving. In the lighting design should pay attention to the following points:

The lighting degree of the wall should be improved, while the other parts should be reduced, so that the background color of the wall is prominent, which can fully show the personality and characteristics of the product;

Lighting design should give full consideration to customers, strong lighting is easy to make eyes feel tired, should try to avoid use;

Lighting intensity reflects the taste of the store, that is, the more advanced the store, the softer the light;

High intensity lighting is not equal to effective lighting. Therefore, design should be carried out according to the visual needs of commodity display.